How to boost interest in the brand and promote a contest for thousands brand’s fans?
To engage Ballantines fans we created a chatbot which collected contest entries. The contest itself was a part of brand’s campaign “I do it my way”.
After commenting on contest post on brand’s fanpage user received a message from the bot. A user could sent his/her application through the bot. In the administrative panel moderator had access to all sent projects and could choose and notify prize winners.
84% users that started conversation with the bot sent their applications
Several thousands projects sent