Danone Disney Star Wars

Challenge

JHow to increase the interest in brand and promote a new product packaging created for new Disney Star Wars movie?

Solution

We created a game in a chatbot deployed on Messenger to engage users into the activation process.

Result

After purchasing the promotional packages users could play the game either as a member of the Rebels or the Empire team. The best players of the week received Star Wars Drones.

Over 20 000 players

KContact with the brand every 9 minutes

Platform

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