National Geographic RO

Challenge

How can you encourage viewers to watch a new TV series and discover your offer?

Solution

The chatbot on the Romanian National Geographic fanpage was part of the marketing campaign of the new TV series. It was launched after entering a specific phrase in a comment under the post.

Result

The chatbot allowed the user to choose which continent he was interested in, and then displayed randomly selected interesting facts about large cities on these continents. The bot’s final message encouraged people to watch the new program and announced the time it was broadcast on TV.

Platform

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