Philips

Challenge

How to promote a new razor among teenagers?

Solution

Young boys like technical innovations and games. A combination of those two was a game that can be played via a chatbot.

Result

The game, which does not need to be installed on the phone, because it is available in messenger, has generated a lot of interest. Chatbot was an intermediary who informed about the competition and collected the necessary consents to participate in it. Additionally, for people more willing to play on a computer, we have put a messenger widget on the website.

Platform

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