How can you encourage viewers to watch a new TV program and discover your offer?


The chatbot on the Romanian National Geographic fanpage was related to the marketing campaign of the new TV program. It was activated after entering a specific phrase in a comment under the post.


The chatbot allowed the user to choose which continent he was interested in, and then displayed randomly selected interesting facts about large cities on these continents. The bot’s final message encouraged people to watch the new program and gave it the time of its broadcast on TV.