How to promote a new razor among teenagers?
Solution
Young boys like technical innovations and games. A combination of those two was a game that can be played via a chatbot.
Result
The game, which does not need to be installed on the phone, because it is available in messenger, has generated a lot of interest. Chatbot was an intermediary who informed about the competition and collected the necessary consents to participate in it. Additionally, for people more willing to play on a computer, we have put a messenger widget on the website.
Platform
