JHow to increase the interest in brand and promote a new product packaging created for new Disney Star Wars movie?
We created a game in a chatbot deployed on Messenger to engage users into the activation process.
After purchasing the promotional packages users could play the game either as a member of the Rebels or the Empire team. The best players of the week received Star Wars Drones.
Over 20 000 players
KContact with the brand every 9 minutes