Challenge
JHow to increase the interest in brand and promote a new product packaging created for new Disney Star Wars movie?
Solution
We created a game in a chatbot deployed on Messenger to engage users into the activation process.
Result
After purchasing the promotional packages users could play the game either as a member of the Rebels or the Empire team. The best players of the week received Star Wars Drones.
Over 20 000 players
KContact with the brand every 9 minutes
![](https://finderstand.com/wp-content/uploads/2021/02/danone-star-wars.png)
Platform
![](https://finderstand.com/wp-content/uploads/2021/01/small_messenger-150x150.png)