Challenge
How to effectively obtain leads from people interested in a test drive of a new car model?
Solution
On the Renault fanpage, we have created a chatbot and a game to engage users and encourage them to test the new Renault model!
Result
Customers had the opportunity to learn about the features of the new model in the chatbot
and arrange a test drive to the nearest dealer. To make exploring Arcana even more fun, we have created a dedicated chatbot game, Arkana Speed!
Platform
