Challenge
How to encourage H&M fans to order festival tickets and to shop in stationary store?
Solution
We created a chatbot for H&M and Going. that facilitated the purchase of concert tickets for H&M Loves Music. The festival ticket could also be used as a discount voucher for shopping at H$M stationary stores
Result
Those planning to go to the concert could choose a number of tickets and go through the purchase process in an easy way. The purchased tickets were available in the chatbot and the information about the discount voachers was sent to customers to remind them about a possible discount.
TThousands tickets sold
Easier purchase process
Platform
