Suchar Codzienny is the largest entertainment Instagram profile in Poland. It has 1,6 mln followers and it ranks in top 20 most popular accounts in the country. Thanks to creativity and charisma of its creators the profile gathered quite an active community which engage in interactions. Therefore the profile creators look for innovative ways to reach their fans.
We came up with the subscription idea that would allow its users to receive regular notifications with a dose of jokes, memes and dry humour. To implement our concept we used Google Assistant.
Google Assistant users can talk with the voice assistant via saying “Ok Google, talk to Suchar Codzienny” . They have a chance to talk with the voicebot and try their luck in dry humour quiz and subscribe to regular notification with new jokes. Every day, tens of thousands users regularly come into contact with the brand via voice.