Challenge
How to inspire parents to try out new games with their kids?
Solution
A chatbot, A Fun Assistant deployed on Disney Junior’s Facebook Messenger let parents discover the latest games. The chatbot sent notifications and presented short videos that showed how to play with kids.
Result
After subscribing, for one week parents received a Messenger notification from the chatbot.. Every message contained an exemplary game and a video link. Thanks to it subscribers received notifications regularly throughout the whole event.
A few thousands inspired parents
Greater engagement and greater bond with Disney Junior brand
Platform
